Eat Local in NBTX

When the Texas sun is shining bright, there’s no better place to cool down than Rita’s Italian Ice & Custard, a refreshing favorite among New Braunfels restaurants. Known for its smooth, flavorful Italian ice and rich, creamy frozen custard, Rita’s offers a one-of-a-kind dessert experience perfect for all ages. Guests can choose from a rainbow of rotating ice flavors like classic cherry and mango or seasonal specialties like cotton candy and Swedish Fish, and even layer them with custard to create Rita’s famous Gelati. Each treat is made fresh daily, ensuring the perfect texture and flavor in every scoop. Whether you’re spending the day tubing on the Comal River, exploring historic downtown, or just looking for something sweet to beat the heat, Rita’s provides the perfect stop to relax and recharge. With friendly service, vibrant colors, and a fun, family-friendly vibe, Rita’s Italian Ice & Custard is a must-visit destination for anyone exploring New Braunfels restaurants and looking to make their day a little sweeter.

A Must-Visit Spot Among New Braunfels Restaurants

More than just a dessert shop, Rita’s Italian Ice & Custard is the heart of the eat local movement in New Braunfels. This locally loved spot brings people together over frozen treats that are as refreshing as they are delicious. Whether you prefer the smooth richness of custard, the fruity burst of Italian ice, or the best of both worlds in a blended Misto Shake, Rita’s has something to satisfy every craving. The shop’s friendly staff and cheerful atmosphere make it a go-to spot for families, friends, and anyone who loves a good old-fashioned treat made with care. By choosing to eat local at Rita’s, you’re supporting a small business that’s passionate about serving the community, one scoop at a time. For a fun, flavorful experience that perfectly captures the joy of summer in New Braunfels, stop by Rita’s Italian Ice & Custard and see why it’s a local favorite that always hits the sweet spot.