Willkommen!

The New Braunfels Tourism Ambassador Program is a tailored educational program created for front‑line employees, hospitality professionals, community members, and anyone passionate about our city! It offers practical tools and insights to promote tourism and elevate visitor experiences!

Becoming a Certified Tourism Ambassador

This is your opportunity to learn what the City of New Braunfels has to offer its visitors. The program is geared toward servers at restaurants, front desk employees, customer service representatives, hospitality workers, and anyone who interacts with visitors day to day, but is open to all community members and residents who are passionate about enhancing visitors' experiences!

Attendees will participate in a fun filled half-day program designed to equip employees and residents with engaging, useful knowledge they can share with visitors to enhance guest experiences and showcase the important role tourism plays to our local economy.

Participants who complete this program in its entirety will become certified New Braunfels Tourism Ambassadors!

Certified Ambassador Will Receive:

✅Tourism Ambassador certificate signed by

✅Tourism Ambassador pin

✅Tourism Ambassador sticker

✅Exclusive perks

✅Invites to Tourism Ambassador events

Program Information:

Schedule

The single-day program takes place on

Tuesdays and Thursdays from 1pm to 4:30pm

Agenda

2 hour: Instructional presentation

1 1/2 hour: City guided bus tour

What New Braunfels Means to our Ambassadors

“New Braunfels means legacy and leverage. It’s river days and Wurstfest nights, small-town familiarity mixed with big-vision ambition. Where community isn’t theoretical, it’s committees, booth shifts, sponsorship calls, and showing up when no one is watching. New Braunfels is contrast: tradition and growth, boots and boardrooms, beer tents and business strategy. It’s where I run operations by day and help build events, raise money, and elevate young professionals by night. It’s relationships that compound, business partners, Jaycees, local owners, volunteers, all interconnected. It’s pride without pretense. Hard work without apology. Familiar faces who watched me grow, fall, rebuild, and lead. New Braunfels means I don’t have to choose between ambition and belonging. It’s home, not because it’s small, but because I’ve expanded inside of it.”

-Kate Pierce, River City Resorts

“New Braunfels means home. It means a place where you can live, work and play. It’s a place that people around Texas look forward to visiting every year and we’re lucky enough to experience it on a daily basis.”

-Madison Crowe, Wurstfest

“It wasn’t just another town, it was where you went to slow down, float the river, and enjoy a carefree summer day. New Braunfels means tubing, music playing somewhere nearby, and the joy of being outside. It’s laughing with friends and feeling like you’re on vacation without ever leaving Central Texas. It also feels like old school Texas charm that you can't find everywhere.”

-Annie Fritz, French Cowboys

“Being in New Braunfels is a time of joy, serenity and feeling of belonging. Whether a resident or visitor, you feel a part of something unique and extraordinary. For me, New Braunfels represents community with a warm and accepting personality. It is a place where folks can experience a little of everything-Beauty. Relaxation. Live Music. Wildlife. Art & Culture. Shopping. Delicious Cuisine. In spite of our exceptional city growing, it still has maintained the distinctive character and charm which first made me love it and want to spend the rest of my life here.”

-Tonya Williams, City of New Braunfels