Hey New Braunfels — get ready for a week of fun with purpose! The 2026 Zena Ultimate Easter Egg Hunt turns downtown and Historic Gruene into an interactive, app-based scavenger hunt packed with prizes, local shopping, and community impact.
Grab your friends, form a team, and register at ZenaTexas.com. Then explore your favorite local spots, scan hidden eggs, complete playful challenges, and rack up points all week long. Every point becomes a raffle ticket — and every $5 you spend at participating businesses earns even more chances to win (up to $50). Amazing prizes include a pair of E-Bikes from Electric Evolution E-Bike Shop, local gift cards, a week of day camp from T bar M Camps, a two night stay at Gruene River Hotel and Retreat, and more!
But this isn’t just about prizes — it’s about purpose. Your participation helps drive foot traffic to small businesses right here at home while supporting Zena Texas and The Zena Launchpad, which empowers women entrepreneurs living in extreme poverty in Uganda with the tools to build sustainable businesses and brighter futures.
Spend the week laughing with friends, discovering new favorite shops, and knowing every stop makes a difference — locally and globally.
Register today at ZenaTexas.com and join the hunt!
Main Plaza
New Braunfels, TX 78130
