With so many ways to express your personal style, New Braunfels is a treasure trove of boutiques ready to inspire your wardrobe and home. From trendy clothing and accessories to unique gifts and festive décor, each boutique in town offers its own distinct vibe and curated selection to help you discover pieces that reflect your taste. Whether you’re shopping for everyday fashion, statement pieces, or even holiday magic, these 10 local boutiques are the perfect places to explore and find your signature style.
1. DANCING PONY
Located in the heart of Historic Downtown New Braunfels at 249 W. San Antonio St., Dancing Pony has been a local favorite for over 19 years. This 2,800-square-foot boutique offers a stylish mix of clothing and accessories for women of all ages, featuring beloved brands like Johnny Was, Dear John, Brighton, and Steve Madden. With its chic atmosphere and curated selection, Dancing Pony is the perfect stop for fashion lovers looking to discover timeless pieces with a touch of Texas charm.
2. LOVE STORY BOUTIQUE
For anyone who loves staying on trend, Love Story Boutique in New Braunfels offers a curated mix of stylish clothing, jewelry, accessories, and even laundry soap to die 4. Now in New Braunfels at 111 S. Union Ave., Love Story Boutique expands on its La Vernia roots, offering the same stylish, on-trend pieces in a new local spot. Boho, modern, and casual styles arrive weekly, keeping the boutique’s selection fresh and exciting.
3. BOUTIQUE CHLOE ROSE
Boutique Chloe Rose at 225 S. Seguin Ave. offers a curated collection of contemporary womenswear, accessories, perfumes, and home décor accents. Every piece blends modern style with a subtle nod to lifestyle, making shopping here both chic and inspiring. From everyday fashion to standout homecoming and wedding dresses, it’s a must-visit stop on the New Braunfels’ boutique circuit.
4. ALLURING TREASURES BOUTIQUE
Step into Alluring Treasures Boutique at 2339 Gruene Lake Dr., Ste. A in New Braunfels, where style meets charm in the heart of Gruene Lake Village. Explore super cute clothing, unique accessories, and the one-of-a-kind Fluxed Permanent Jewelry charm bar, perfect for adding a personalized touch to any outfit. Relax with a beer or wine on the outdoor patio while browsing stylish gifts, furniture, art, and everything in between!
5. GRUENE WITH ENVY CLOTHING
Fashion with attitude and accessories that turn heads? Gruene With Envy Clothing, at 706 Hunter Rd., has it all. From Yellow Box shoes and trendy boots to jewelry by Silver Creations and one-of-a-kind purses from Keep it Gypsy, every item sparks excitement. Just down the street from the historic Gruene Hall, it’s a style stop you won’t want to miss.
6. THE PERKY PEACOCK
With the motto, “Life is short, strut like a Peacock,” The Perky Peacock is a fun and upbeat boutique celebrated for their trendy clothes, boots, jewelry, and accessories, located in New Braunfels Marketplace at 651 N. Business I-35. Their expert bra and swim fit specialists are on hand to help find the perfect “it-piece” flair to your wardrobe. Explore their curated selection of women’s lingerie, plus-size fashions, and stylish wardrobe add-ons today!
7. STAUNCH TRADITIONAL OUTFITTERS
Located in the heart of New Braunfels at 299 W. San Antonio St., Staunch Traditional Outfitters blends traditional outdoor flair with contemporary fashion for men and women. Since 2015, founder Eric Quintanilla has been crafting unique apparel and headwear that reflect his love for the outdoors and commitment to quality. With the opening of their flagship store in 2022, Staunch provides a curated shopping experience unlike any other in town.
8. RIVER ROSE BOUTIQUE
River Rose Boutique brings a stylish flair to women's fashion for all ages, offering hand-selected clothing and accessories for every occasion. Beyond their range of dresses, sweaters, pants, and rompers, this boutique also features a makeup bar for a little extra pampering. Visit them at 139 N. Castell Ave., Ste. 100 for a fun and personalized shopping experience! If you’re in the Lubbock area, be sure to check out their second location for the same stylish finds and boutique experience.
9. BARBELLES BOUTIQUE
For those who love style with a side of sass, BarBelles Boutique is basically a playground for your closet. Your go-to destination in Gruene for women’s clothing, athleisure, accessories, and more, all carefully curated for style and quality. With a focus on American-made or finished apparel, they offer a range of sizes so every shopper can find something fabulous. Stop by their charming spot next to Fickle Pickle and Gruene Coffee Haus at 1720 Hunter Rd. to discover your next favorite piece.
10. SANTA’S SLEIGH CHRISTMAS SHOPPE
With the holidays around the corner, Santa's Sleigh Christmas Shoppe is your destination for unique Christmas ornaments, holiday decorations, and year-round gifts that delight every season. They make celebrating effortless with decor rentals, setup, takedown, and gift wrapping services both in-store and on the go. Discover all the festive magic waiting for you in downtown New Braunfels at 339 Main Plaza.
Ready to Shop in NB?
Set aside a couple of hours (or a full afternoon) and treat yourself to boutique-hopping in New Braunfels. With a welcoming downtown character, you’ll leave with more than just purchases; you’ll take home stories, style, and local flavor. For more historic context, shopping maps, and updates on new stores, be sure to go to visitNBTX.com for the latest on boutique shopping in New Braunfels.