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New Braunfels wins 7 Texas Travel Awards, the Most of any City!

For Immediate Release:                                                                                             

June 20, 2025                                                                                                                                          

Media Contacts:

Melissa Welch-Lamoreaux - 210.325.5500                                        

Sammie Martinek - 210.216.0583

Published Friday, June 20, 2025 4:05pm

New Braunfels wins 7 Texas Travel Awards, the Most of any City!
 

New Braunfels, TX               New Braunfels brought home 7 Texas Travel Awards for 2025, the most of any city in Texas!  New Braunfels has it all and the awards reflected just that.  Arts and culture, including The Sophienburg Museum, the amazing Comal River, Wurstfest, the Gruene Historic District and distinctive craft cocktails were all recognized this year. 

“We are proud to receive such high honors from the Texas travel industry.  These awards are reflective of the dedication and hard work of the New Braunfels hospitality industry—including lodging, attractions, organizations and businesses—who roll out the red carpet for visitors every day,” said New Braunfels Convention & Visitors Bureau President Tanya Pence. 

The 7 Texas Travel Awards in separate categories include:

Art Festival, Big Market:  Art Haus

Bar, Big Market:  Sidecar at Prince Solms Inn

Food Festival, Big Market:  Wurstfest

Museum, Big Market: The Sophienburg Museum & Archives

Music Festival, Big Market: Gruene Music & Wine Fest

Outdoor Activity, Big Market:  Comal River

Best Shopping District, Statewide:  Gruene Historic District

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New Braunfels

Deep in the heart of the Texas Hill Country, conveniently set astride the IH-35 corridor between San Antonio and Austin, rests beautiful New Braunfels, Texas. Founded in 1845 by German settlers, New Braunfels is overflowing with old world heritage and small-town Texas charm. 

 

From boundless adventures on the beautiful Comal and Guadalupe Rivers to wholesome entertainment at Schlitterbahn Waterpark and Natural Bridge Wildlife Ranch & Natural Bridge Caverns to strolls through local art and historic galleries, and diverse dining experiences, the activities and sights are endless. New Braunfels is home to Texas’ oldest bakery Naegelin’s, Texas oldest dance hall Gruene Hall, and Wurstfest, an annual German heritage celebration.