No matter what time of year you visit, there's always something happening in New Braunfels, but the months ahead are especially exciting. From celebrating the city's rich German heritage to exploring local art, wine, music, and cultural traditions, the upcoming festival season offers something for every type of traveler. Whether you're planning a weekend trip or looking for an excuse to return to the Texas Hill Country, these events showcase the community, creativity, and hospitality that make New Braunfels such a memorable destination.
If you're searching for memorable things to do in New Braunfels, mark your calendar for these can't-miss festivals.
Raise a glass at the Gruene Music & Wine Festival
Few events capture the character of New Braunfels quite like the Gruene Music & Wine Festival. Held in the heart of Gruene Historic District, this annual celebration brings together Texas wine, live music, local food, and Hill Country charm for four days of entertainment from October 8-11.
The festival features an impressive lineup, including Robert Earl Keen on October 8, Shane Smith & the Saints on October 9, The SteelDrivers on October 10, and a Sunday All-Star Playlist featuring Dos Borrachos and more on October 11. Visitors can also sample wines from wineries across Texas while enjoying local food and live performances throughout the weekend.
One of the festival's highlights is Stars & Guitars, a charity fundraiser at historic Gruene Hall featuring an intimate performance and meet-and-greet with Shane Smith & the Saints, a catered dinner from Gristmill River Restaurant, wine tasting, and a silent auction. The Great Guitar Auction is another must-see, featuring signed guitars from artists including George Strait, Kacey Musgraves, Robert Earl Keen, and more.
Even if you're not a wine enthusiast, there's plenty to enjoy. Spend time exploring Gruene's boutiques and restaurants, catch a show, and soak in the lively atmosphere of one of Texas' most iconic small-town destinations. With music, wine, local flavors, and unique experiences around every corner, the Gruene Music & Wine Festival is a great reason to plan a fall getaway to New Braunfels.
Experience the color and tradition of Día de los Muertos
New Braunfels proudly celebrates its diverse cultural heritage, and the Día de los Muertos Festival is one of the most meaningful events of the year. Held Saturday, October 17, 2026, from 12:00 PM to 10:00 PM, this vibrant community celebration honors loved ones through music, dance, art, and traditional culture while bringing people together in a joyful and welcoming experience.
Visitors can admire colorful decorations and performances that highlight the significance of this cherished celebration. Local artists, food vendors, and cultural organizations help create an event that is both educational and entertaining for guests of all ages.
Whether you're experiencing Día de los Muertos for the first time or continuing a family tradition, the festival offers an opportunity to appreciate rich cultural influences that help shape New Braunfels.
Step back in time at the New Braunfels Renaissance Faire
Travel back in time at the New Braunfels Renaissance Faire, taking place December 4-6 and 11-13, 2026. Set in a lively medieval-inspired world, the faire brings history and fantasy to life with costumed characters, live entertainment, artisan vendors, food, games, and activities for the whole family.
Visitors can explore the grounds, watch live performances, browse unique handcrafted goods, and enjoy food and drinks while taking in the festive atmosphere. With plenty to see and do throughout the weekend, the Renaissance Faire offers a fun way to experience New Braunfels during the holiday season.
Whether you're a longtime fan of Renaissance faires or attending for the first time, this December event is a great addition to your New Braunfels holiday itinerary.
Celebrate Texas craftsmanship at the Texas Clay Festival
The Texas Clay Festival, held October 24-25, 2026, showcases the incredible talent of ceramic artists from across the state. Featuring handcrafted pottery, sculptures, functional art, demonstrations, and interactive exhibits, this annual event highlights one of Texas' oldest artistic traditions.
As you browse the festival, you'll meet artists eager to share the stories behind their work and the techniques used to create each piece. From decorative pottery to everyday kitchenware and stunning works of fine art, there is something appealing to everyone.
It's also an excellent opportunity to support local artists while finding a unique souvenir that reflects the region.
Celebrate a Texas tradition at Wurstfest
No festival season in New Braunfels would be complete without Wurstfest, the city's internationally recognized celebration of German culture and heritage. Held November 6-15,2026, visitors from across Texas and beyond are drawn to this beloved event that transforms New Braunfels into a lively celebration filled with authentic German food, traditional music, dancing, carnival rides, and festive entertainment.
Whether you're enjoying bratwurst and schnitzel, dancing to live polka bands, or raising a glass with friends in the festival grounds, Wurstfest offers an unforgettable experience that blends old-world traditions with Texas hospitality.
Families will find activities for all ages, while music lovers can enjoy performances throughout the event. For many visitors, Wurstfest has become an annual tradition and one of the biggest reasons to visit New Braunfels each fall.
Plan your festival getaway
One of the best things about attending a festival in New Braunfels is that the celebration doesn't end when the event does. Between festival activities, visitors can explore Historic Gruene, stroll through downtown boutiques, enjoy scenic parks, or dine at locally owned restaurants serving everything from authentic German cuisine to Texas barbecue and handcrafted desserts.
Because many of these festivals attract visitors from across the state, planning your visit now is a great idea. Booking accommodations early gives you more time to relax and enjoy everything the city has to offer without feeling rushed.
Whether you're passionate about music, inspired by local art, interested in cultural traditions, or simply looking for a fun weekend with family and friends, the upcoming festival season offers countless reasons to visit. From wine tastings and live music to cultural celebrations, artisan markets, and one of Texas' most iconic festivals, there's no better time to experience the energy and charm of New Braunfels. Start planning your visit and discover why every season brings a new reason to celebrate in the heart of the Texas Hill Country.